Branding design for Pedee Holdings Inc., a private investment firm in Montreal, Canada.
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Branding design for Pedee Holdings Inc., a private investment firm in Montreal, Canada.
A monogram is conceived from the phonetic pronunciation of the company name (“P” and “D”).
The monogram is paired with a bright forest green primary colour, supported by secondary palette of moderately saturated clay brown and blue-grey.
A contemporary Didone serif, communicating the brand’s niche and sophisticated investing strategy, is combined with the logo to form the wordmark.
A monogram is conceived from the phonetic pronunciation of the company name (“P” and “D”).
The monogram is paired with a bright forest green primary colour, supported by secondary palette of moderately saturated clay brown and blue-grey.
A contemporary Didone serif, communicating the brand’s niche and sophisticated investing strategy, is combined with the logo to form the wordmark.
The identity was expanded through kinetic elongation, repetition, and fragmentation.
The identity was expanded through kinetic elongation, repetition, and fragmentation
